Confirming Market Trends and Automating Excellence with Our Partners
The Unrivaled Shine: Polished Wheels Remain King
If there was one undeniable trend on the show floor, it was the overwhelming popularity of polished wheels. From classic muscle cars to the latest custom trucks, the mirror-like finish of polished aluminum was the dominant choice, confirming its enduring status as the most sought-after wheel style in the U.S. market. Seeing this firsthand reinforces our core mission: to master and advance the art and science of the perfect polish.
Centered in Our Clients’ Booths
We were incredibly proud to see our polishing technology and finished wheels given a prominent, center-stage position in our key clients’ booth displays. Being at the heart of their presentation underscores the vital role we play in the value chain and the immense trust our clients place in our quality.
(PS, For those who know us for the first time, we are the experts in wheel polishing solutions; we don’t make any wheels.)
Forging the Future: Replacing Manual Labor with Precision Machinery
The SEMA Show is the ultimate networking hub, and we met with major brands, renowned tuning shops, and manufacturing factories. A common theme emerged from every conversation: the industry is actively seeking solutions to overcome the challenges of skilled-labor shortages and inconsistent manual polishing.
SEMA 2025 was a resounding success. We confirmed the massive demand for our specialty, saw our products honored by our partners, and opened doors to replace outdated, labor-intensive methods with efficient, precision technology.
The connections made and the insights gained have energized our entire team. We are more committed than ever to leading the charge in wheel finishing innovation.
Ready to automate your polish? Contact us to learn more.
